Tag: Unified Theory of Acceptance and Use of Technology

The Unified Theory of Acceptance and Use of technological (UTAUT) analyzes technological acceptance, influenced by performance expectancy, effort expectancy, social influence, and facilitating factors.  The expansion of the e-commerce industry and the advent of digital technologies, including big data, artificial intelligence, cloud computing, and robots, propel the adoption of new technology within organizations.  Venkatesh, Morris,…